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Apple opens donations to help with the migration crisis in Europe and the Mediterranean

by Lisander González / September 18, 2015 5:03 PM EDT

During an advertising statement on its website, Apple encourages people to donate medicine and money to the Red Cross through iTunes, which will act as the intermediary to collect the funds that will be donated to people suffering from the migration crisis occurring in Europe and the Mediterranean.

As you may know, the Red Cross is one of the organizations responsible for assisting families in times of crisis. They typically deliver supplies such as food, medicine, clothing, medical assistance, and everything related to the disaster. Many companies, foundations, corporations, and individuals make monetary donations to the Red Cross so that it can distribute these supplies to people. Food and medicine are the primary items that tend to run out during crises.

Apple seeks to help victims of migration

On Friday, Apple posted an announcement on its website raising awareness about the migrant crisis and encouraging people to contribute to the cause . In addition to raising awareness, Apple also included a link. This link takes you directly to a section of iTunes that handles donations. But how?

When iTunes opens, people will see the donations section, where monetary amounts range from $5 to $200 . Each person can donate any amount they wish, and that money will go to the Red Cross. The situation is extremely serious because, to date, 473 people have migrated to Europe and another 182.000 have migrated from Syria as a result of the ongoing civil war.

Thousands of people have migrated from Syria

This isn't the first time Apple has made donations in response to current crises. Years ago, Apple was one of the companies that made significant donations after natural disasters. One example is the earthquake that struck Nepal in April, where 3.000 people lost their lives.

Therefore, when humanity faces difficult situations, where hunger and the specter of death plunge people into despair, we must contribute to their well-being. Helping with something as small as donating clothes in good condition, medicine, canned food, or money could change a family's fortunes. And in times of crisis, the best thing one can do is lend a hand to those in need.

Make your donation right now! And remember that your small contribution could change someone's life.