Apple acquires Topsy Analytics Company for $200 million

Apple has acquired Topsy , and for those who don't know, this is a social media analytics company. The company reportedly acquired it for more than $200 million , according to the WSJ newspaper.

Topsy specializes in Twitter data , offering tools to analyze tweets and other information that help track consumer trust. Its tools can easily decipher how frequently a specific term was tweeted, find an influencer on a given topic, or measure the exposure of an event or campaign.

Apple made a vague statement on the matter, saying, " Apple buys smaller technology companies from time to time, and they generally don't talk about their purposes or plans."

It's still unclear what function Apple will give Topsy , but it's anticipated that its data could alert iTunes Radio customers to popular songs, or be used to sell targeted advertising , giving a boost to its new iAd platform.

Here are more details: Apple- iAd