Apple Music teams up with Shazam for a new advertising campaign

Apple Music , the groundbreaking idea launched by Apple a few months ago, is poised to revolutionize the market even further. This new advertising campaign is not only innovative but also interactive. Working in conjunction with the Shazam app , it features posters with the Apple logo superimposed on the Shazam symbol in the bottom left corner.

Apple Music's new advertising campaign with Shazam is not only innovative but also interactive.

These interactive posters allow direct access to the artist's page shown on the poster ; of course, this is where Shazam comes in, which is a mobile phone application that incorporates a service that allows music identification.

The music information that Shazam accesses is found in the Apple Music database . Shazam also uses the microphone built into most mobile phones to identify music, in this case through Siri.

It's truly amazing how the advertising department at Apple is working; they're doing it like never before, since today they have three active advertising campaigns: one for iPhone, one for Apple Watch, and now, as we mentioned, it's Apple Music's turn , which is already launching billboards, advertising displays, and bus stop ads seen in some parts of the world.

As you can see, Apple is using all the profits Apple Music has brought them to further promote this successful app, and with this campaign in conjunction with Shazam, they seek to extend the reach of the musical experience and bring all users an app to another level.