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Apple TV will feature a groundbreaking new universal search API

by Lisander González / October 4, 2015 4:31 PM EDT

What many already know is that the new generation of Apple TV is packed with new features designed to improve the experience of all the lucky users who will soon be able to use it, but Apple CEO Tim Cook recently revealed that there is an additional feature that hadn't been explained enough before and that is sure to be wonderful for everyone.

The new Universal Search API on the new Apple TV will allow users to view third-party content and apps.

It was learned from a previous interview with Cook last September, where he clarified the scope of the universal search feature on the new generation of Apple TV. This will support third-party applications at its official launch, such as HBO, Netflix, Showtime, and Hulu . However, the company also has future plans that ensure everyone will want to use this search.

Apple TV will feature a universal search API

What this really means is that many users, when it comes to entertainment, usually seek an unparalleled experience. While these types of devices offer a wide variety of content, users may not find something specific they like , which is why they use other methods to find the content they want, such as going to Netflix.

Apple is now trying to prevent users from having to put in more effort than necessary when they're relaxed and just want to enjoy their favorite show. With the new Apple TV Universal Search , it will be easy, fast, and provide the experience you want. This Universal Search works simply by the user typing what they want to search for or by using the Siri assistant, for those who have it available.

This will support third-party applications at its official launch, such as HBO, Netflix, Showtime, and Hulu.

This search will be conducted across a wide variety of sources, which will be very beneficial for many third-party developers , since if a program is offered by more than one service, all of them will appear, and you can choose the one that best suits your needs. In other words, it will be a truly useful feature, which you can enjoy at the end of October, in either of its two available options: 32GB or 64GB, for just $149 and $199 respectively.