Apple's Beats by the support team Dre launches a new campaign via Twitter
The latest Apple Beats campaign, launched by the Dre support team, began this past Monday, July 27th . This new campaign takes Apple further into the world of social media to promote one of its most popular products. It all started with a GIF image showing the pairing process of a pair of Powerbeats 2 wireless headphones.
This new advertising campaign aims to directly focus on improving and optimizing customer service as a priority , as they are looking to offer general technical support and even personalized support.
Apple's Beats wants to focus more on users
After that image was published in gif format, a few hours later a video came out showing the same procedure but with a much higher quality; initially it was only supposed to show the pairing of the Apple's Beats product, but that wasn't actually the case.
Apple didn't miss the opportunity to showcase the pairing of some of its other products, such as the iPad and the Apple Watch. The video is quite short, lasting only about 30 seconds , but it's known that this is just the beginning, as this campaign, which is starting with Beats by Dre Support, is planned to continue.
Apple Beats by the support team Dre launches new campaign via Twitter
The idea focuses on offering better service to users, and if it proves successful, Apple plans to guide all its other active Twitter accounts in the same direction, or it could create new customer service accounts for its various products, which would display specific multimedia content.
Apple is always looking to be more proactive, that is, to renew itself and connect more with its customers . The Twitter account through which it is all starting is @BeatsSupport. Social networks play a fundamental role today, because their great capacity to circulate information has become a crucial element in the world of commerce.
