Beats 1: Apple makes a big debut with an ad in Times Square

“Ahead of its launch next week, Apple today released a new Beats 1 ad in Times Square in New York,” reports Chance Miller for 9to5Mac. “Zane Low, who will be one of the three hosts on Apple’s 24/7 streaming station, Beats 1, tweeted an image (below) of the ad.”

As this 9to5Mac reporter reveals , Apple , the Cupertino giant, has unveiled its latest offering in the music industry: an online music service. Called " Apple Music ," it allows users to select and stream music to their mobile devices . It also includes a 24/7 radio station called "Beats 1."

The advertisement can be seen in Times Square, one of New York's major intersections , prominently displayed to the surprise of passersby. What's unusual about this ad is that, despite being from Apple, it doesn't feature any logo representing the company; instead, it shows a modified image of Beats headphones with the phrase " Worldwide. Always on ."

It's worth noting that Tim Cook's company is making great strides, and not just in the mobile phone sector , as it's also expanding into television and music for the enjoyment of its consumers. Users will be able to listen to their favorite music anytime, anywhere, through this service offered on their iPhones.

It is believed that the big launch of this music platform will take place on June 30th, and it will be released on iOS 8.4 and 9.0 for a price of $9.99 USD individually or $14.99 USD for the family package per month.