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'Beats 1': Apple is dedicated to creating the first truly global radio

by Lisander González / June 29, 2015 3:07 PM EDT

Apple is trying to become a major player in music streaming, and to that end it is dedicating its vast financial resources to creating what would be the first truly global radio station: Beats 1.

Apple is betting on streaming radio

The company, whose capital exceeds $750,000,000,000 billion—the one that created iTunes to revolutionize how music is purchased worldwide—will launch Apple Music next Tuesday , a new app that takes into account the shift in music consumption trends toward streaming and allows unlimited online content. This strategy is called 'Beats 1,' which will be announced as the first global radio station available in more than 100 countries (for now). Furthermore, the 'Beats 10' service will be free, as users won't need an Apple Music subscription—whose streaming platform costs $9.99 per month after the trial period—so you can access the new radio station without worrying about the fees required by other Apple apps.

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Therefore, Apple Music has been trying to implement a strategy involving big names to participate in the promotion of 'Beats 1'. Some of the names that have been mentioned are: DJ Zane Lowe from BBC Radio 1. Furthermore, Apple hasn't announced who the presenters will be, but it's speculated that they could include pop icon Elton John, singer and producer Pharrell Williams with his hit "Happy", rapper Dr. Dre, and rocker San Vicente. Also, Pharrell Williams will release a new song for the Apple Music launch, which, according to the singer himself, he was excited about after the dramatic boost given by superstar Taylor Swift a few weeks ago when she spoke about the trial period the app would have upon its release.

COLOGNE, GERMANY - JUNE 19: Taylor Swift performs during 'The 1989 World Tour' night 1 at Lanxess Arena on June 19, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images for TAS)

So the premiere is expected to be a huge success as we begin to manage Apple Music and await the launch of 'Beats 1'.