Apple's new "If it's not an iPhone, it's not an iPhone" campaign ad, Apple Pay
Apple recently unveiled its clever new iPhone advertising campaign , which is likely to be the last until the company launches the next generation of its device, possibly in September of this year. The slogan this time is clear and intelligent: “If it’s not an iPhone, it’s not an iPhone . ”
This new campaign might bring back memories for those who have always been fans of Apple, as it has a similar style to the ads Apple launched in 2011 with the iPhone 4. Moreover, the slogan back then was quite similar: "If you don't have an iPhone, well, you don't have an iPhone," which was just as direct as the new one.
Apple emphasizes its Apple Pay payment system.
This latest campaign by Apple, as we already know: “If it’s not an iPhone, it’s not an iPhone,” has been a complete and resounding success. It has been a campaign that, ad after ad, has shown us absolutely all the qualities of the phone that came to revolutionize technology and that to this day continues to be the biggest competitor in the market, so it is not surprising that this new ad is full of incredible things like Apple Pay.

The campaign has proven so direct that it claims 99% of iPhone owners simply love them. The biggest news in this new ad is the introduction of Apple Pay, Apple's new and more secure personal payment system , which can also be used with the Apple Watch.
The video shows users how the iPhone performs various transactions, while a voice begins to explain all the benefits of Apple Pay , allowing you to conveniently pay for different products from different places, more easily than when using a credit card, and also assures users that their personal information will remain theirs.
It is obvious that sales of iPhone devices continue to increase worldwide, but this is mainly due to the quality of the equipment that Apple offers on the market , as well as its efficient operating system and security, something that once again leaves its competitors perplexed as they try to surpass the company.
