Nike's CEO says we'll soon see more from Apple and his company

The relationship between Nike and Apple is nothing new. In fact, the two companies have been working together for over 10 years on interesting projects, such as the chip Apple released for Nike shoes in the early generations of the iPod, which allowed for some level of physical activity monitoring.

From there, everything has evolved, and the shared interest of Nike and Apple has kept these giants working together to improve software and provide more useful information to users. For this reason, Mark Parker of Nike recently mentioned in an interview the potential of the wearable hardware relationship between the two companies.

Parker doesn't specify what it is, but assures that something very interesting is coming from his company along with those in Cupertino, mentioning that it is a new software likely focused on fitness and improving the user experience.

The executive also mentioned that the Nike+ app is available for the Apple Watch , which has also recently been updated , and that work will continue despite previous rumors of a break in the long-standing relationship between the two companies.

Now that the data is confirmed, we just have to wait for what Nike will bring to users who enjoy exercising, and what could also motivate those who don't.