Ron Johnson, responsible for what Apple Stores are like today

Ron Johnson was the first man in charge of Apple's retail division, which also includes Apple Stores, He is very proud of this, given that he had great success with what is now the most profitable retail store in history.

Your professional career

In an interview with Stanford University, Johnson highlighted his work with brands like Target, Apple, and J.C. Penney . He played a significant role in the decisions that shaped what is now known as the Apple Store "experience," including the consistent availability of free Wi-Fi.

She also spoke about her relationship with Steve Jobs, describing it as intimate.

After working at Target, Steve Jobs entrusted Ron Johnson with building the retail division , which he transformed into a billion-dollar business within a few years. In 2011, he left Apple to become CEO of JP Penney, a company he left in 2013 due to a major internal conflict. His desire to implement an Apple-style retail model for the company was met with resistance.

So, the situation arose that Apple had its head of retail position vacant and Ron was not occupied , but on this occasion, Tim Cook decided to hire Angela Ahrendts, who came from Burberry.

How he conceived the concept of the Apple Store

During his talk at Stanford, he said that working at Apple was the best career decision he had ever made. He was the sole manager at Apple when the first Apple Stores opened, and he worked very closely with Steve Jobs.

When he designed the stores, he says he was thinking about creating a wonderful experience for the consumer. This meant that the locations for the stores had to be close to people in their daily lives, in their daily routine, which is why we can find many of these stores in very commercial streets like Piccadilly Circus and shopping centers.

Sometimes, just for the experience, people go there to look, just for the simple fact of going, without intending to take anything with them.