Samsung isn't afraid to name its direct rival in its marketing strategies, using a video that, as we know, features the iPhone . This is especially true now that iPhone 6 sales are booming and the Galaxy S6 isn't selling as well as expected . The effectiveness of these bold ads hasn't been statistically proven yet, but Samsung has launched its "6 is better than 6" campaign, and this is the result of the two ads that aim to demonstrate the superiority of Samsung 's device over Apple 's.
