by iPhoneate.com / July 23, 2013 4:48 PM EDT

Apple patent

 

The experience of being on hold is everywhere. Sometimes the wait is accompanied by music, sometimes by ads, and other times just silence. Wouldn't it be better to be on hold with photos of the recipient or by listening to music they actually like? Apple thinks so.

That's the idea behind a patent granted to the iPhone makers this Tuesday, which will basically replace the standard "waiting for messages" feature with content you'd like to share with people who call you during busy hours.

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