Apple acquires Topsy Analytics Company for $200 million
by
/ December 3, 2013 3:51 PM EST
Apple has acquired TopsyAnd for those who don't know, this is a social media analytics company, and it's reported that the company acquired it for more than $ 200 million dollars, according to the WSJ newspaper.
Topsy specializes in data from TwitterIt offers tools to analyze tweets and other information, helping to track consumer trust. Its tools can easily decipher how often a specific term was tweeted, find an influencer on a given topic, or measure the exposure of an event or campaign.
